![]() This makes them suitable for swimming and diving, and they are sometimes referred to by Rotary as their ‘Dolphin Standard’ watches. The brand still prides itself on producing robust watches, and a number of the designs comply with ISO 2281 standards, meaning that they are waterproof. Rotary continues to produce a range of design-led, stunning timepieces, including its notable Editions range, and the diamond-set Rotary Rocks range of watches. First founded in 1895 by Moise Dreyfuss in. The Superbrand status is awarded to brands that display a sufficient level of quality, reliability and distinction.Ģ006 also saw the launch of the Rotary Round Revelation technology, which is protected under patent and forms an intrinsic part of its new ranges. Rotary Watches have become renown around the globe for their award winning and affordable Swiss made timepieces. The process also involves a consumer voting process. An expert council explores the history and growth of a brand, as well as its achievements. This is an independent recognition scheme, run on behalf of the Academy of Chief Marketers in the UK. In 2006 it also achieved the impressive feat of being awarded Superbrand status. Over the years, Rotary has amassed a number of awards in the UK. At this stage, their global footprint had also increased significantly, with Rotary watches now officially stocked in over 35 different countries around the world. The Swiss offices moved to a brand new location in Neuchatel, and the company moved their UK head offices to Elm Street in London. As the millennium dawned, the company also made some significant changes.
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